{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/87429fe3-6d8d-4f64-80d4-345a4a23acec?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#422 Common Google Tag Manager Pitfalls That Can Have Catastrophic Results: Interview with Simo Ahava","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655943.png?height=200","description":"<p>In today's episode of the Internet Marketing Podcast, Andy is joined by&nbsp;Simo Ahava, Senior Data Advocate at <a href=\"https://www.reaktor.com/\" target=\"_blank\">Reaktor</a>, Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at <a href=\"https://www.simoahava.com/\" target=\"_blank\">simoahava.com</a>.</p><p><br></p><p>Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>Why Google Tag Manager is such a popular/topical tool plus 4 common pitfalls:&nbsp;Pitfall #1: Using GTM as a fastlane to changes on the website, ignoring IT / development processes</li><li>Pitfall #2: Deploying code you do not understand</li><li>Pitfall #3: GTM can make or break data quality</li><li>Pitfall #4: Treating data collection as an isolated silo in the organisation</li></ul><p><br></p><p>Plus as usual, Simo provides his top tip/key takeaway.&nbsp;</p><p><br></p><p>If you'd like to connect with Simo, you can find him <a href=\"https://twitter.com/simoahava\" target=\"_blank\">on Twitter here</a> and you can find Reaktor <a href=\"https://twitter.com/ReaktorNow\" target=\"_blank\">on Twitter here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}