{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/870978d1-7f6b-4972-aa44-c262e4b28e8f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Secret Life of Search: Interview with Katy Whittaker of Red C Marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6557f5.png?height=200","description":"<p>In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing.</p><p><br></p><p>In this episode you'll learn:</p><p><br></p><ul><li>Why brand familiarity is key to increasing your SERP CTR</li><li>Why it's important to use both PPC and SEO to win the clicks of \"open minded\" searchers</li><li>How Google Shopping results might increase organic CTR</li><li>How Google Shopping and Images are used by searchers to discover new brands</li></ul><p><br></p><p>To connect with Katy, visit: <a href=\"https://www.linkedin.com/in/katy-whittaker-1b2ab618/ \" target=\"_blank\">https://www.linkedin.com/in/katy-whittaker-1b2ab618/ </a></p><p><br></p><p>To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: <a href=\"https://www.redcmarketing.com/secret-life-of-search/\" target=\"_blank\">https://www.redcmarketing.com/secret-life-of-search/</a></p> ","author_name":"Rough Agenda"}