{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/84a56d1f-169e-4b6b-80c8-c8f67859a7d8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#542 5 Ways to Squeeze Every Drop of ROI Out of Your Site Content: Interview with Heather Lloyd-Martin","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655679.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, \"pioneer of SEO content writing\" and CEO of <a href=\"http://seocopywriting.com/\" rel=\"noopener noreferrer\" target=\"_blank\">SuccessWorks SEO Copywriting</a> to talk about the different ways in which you can squeeze every drop of ROI out of your sites content.&nbsp;</p><p><br></p><p>The show has a whole lead of content marketing tips you can put into place right now. You'll learn:&nbsp;</p><p><br></p><ul><li>Why getting the most out of your content is so important <em>right now</em></li><li>How you can let Google bring leads to you</li><li>How content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketing</li><li>Why if your content isn’t positioning, you should talk to a professional who can help</li><li>Why if you used to do a lot of onsite, you should talk about how you can do things virtually</li><li>How you can use re-purposed content to build on know-like-and-trust&nbsp;</li><li>Why interviewing internal subject matter experts can lead to excellent content that your readers will love</li></ul><p><br></p><p>Plus Heather provides her top content marketing tip for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Heather, you can find her <a href=\"https://twitter.com/heatherlloyd\" rel=\"noopener noreferrer\" target=\"_blank\">on Twitter here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}