{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/82b638e2-c00a-476f-8546-8572c048c64b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#545 Social Media Strategy Tips for 2020: Interview with Carlos Gil","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655668.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller &amp; owner of <a href=\"http://www.gilmedia.co/\" rel=\"noopener noreferrer\" target=\"_blank\">Gil Media</a> to talk about social media marketing and how you can make it work for you in 2020.&nbsp;</p><p><br></p><p>On the show you'll learn:</p><p><br></p><ul><li>How you can stand out in the sea of content</li><li>Why Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffective</li><li>Why you should consider leveraging your customers instead of influencers</li><li>Why personal marketing is likely to replace the one to many approach</li><li>Why you should be considering private messaging groups on WhatsApp and Slack</li><li>How you can use Twitter &amp; Instagram as search engines to find customers</li><li>Why personal branding is even more important in the current Coronavirus world&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li></ul><p><br></p><p>Plus, Carlos provides his top tip when it comes to Social Media marketing in 2020.</p><p>&nbsp;</p><p>If you'd like to connect with Carlos, you can find him <a href=\"https://www.linkedin.com/in/carlosgilonline/\" rel=\"noopener noreferrer\" target=\"_blank\">on LinkedIn here</a>. You can also find his book, <a href=\"http://EndOfMarketingBook.com/\" rel=\"noopener noreferrer\" target=\"_blank\">The End of Marketing on Amazon here</a>.</p> ","author_name":"Rough Agenda"}