{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/7303826d-3d80-4488-86d7-6583d82b01c0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#410 Your Audience & What it Means to You: Interview with Scott Dubois","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655989.jpg?height=200","description":"In today's episode of the Internet Marketing Podcast, Andy is joined by Scott Dubois, Co Founder of Pidalia, to discuss your audience and what it means to you.\n\nOn the show you'll discover:\n\nHow to use customer data when it comes to campaign planning & what types of data you should look at. What the main types of data that you should look at are. If data should be used to decide the timing of a campaign. How you can use data during a campaign once it has launched? If it is better to be reactive rather than proactive in marketing?\n\nPlus, as usual, Scott provides his top tip/key takeaway. ","author_name":"Rough Agenda"}