{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/72355204-1789-4fa4-890d-8f2d5a4973d5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#562 How Search Demand Has Changed in 2020: Interview with Sophie Moule","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6555fd.png?height=200","description":"<p>THIS IS A SPONSORED EPISODE IN COLLABORATION WITH PI DATAMETRICS: <a href=\"https://www.pi-datametrics.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.pi-datametrics.com/</a></p><p><br></p><p>In today's episode we're joined by Sophie Moule, Head of Marketing at Pi Datametrics.</p><p><br></p><p>Sophie joins us to share a wealth of key insights from Pi Datametrics' report '<strong>How Search Demand Has Changed in 2020</strong>'. You don't need the report to follow along during the episode, but if you do fancy following along and want access to the full, free 72-page report, you can download it here: <a href=\"https://www.pi-datametrics.com/market-analysis-reports/search-demand/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.pi-datametrics.com/market-analysis-reports/search-demand/</a></p><p><br></p><p>In this report, you'll discover:</p><p><br></p><ul><li>Which categories are growing due to Covid-19?</li><li>The most searched terms throughout 2020</li><li>The highest growth terms throughout 2020</li><li>Who are the top players across the categories</li><li>What did we ask about the most searched terms?</li><li>The most searched brand names</li></ul><p><br></p><p>The report features search insights across the following categories (those in bold are the categories we selected for discussion in this episode!):</p><p><br></p><ul><li>Health &amp; household</li><li><strong>Fitness equipment &amp; classes</strong></li><li><strong>Home &amp; garden</strong></li><li><strong>Things to do at home</strong></li><li>Sportswear &amp; loungewear</li><li>Food &amp; drink</li><li><strong>Electricals</strong></li><li>E-learning</li><li>Online gambling</li><li>Communication</li></ul><p><br></p><p>Listen To The Episode To learn:</p><p><br></p><ul><li>What has been the most searched fitness product during the pandemic?</li><li>How can fitness instructors and establishments convert more customers at this time?</li><li>What has been the most searched home &amp; garden product during the pandemic? (Surprising result!)</li><li>Why now might be the best time to launch a new board game</li><li>Why Christmas is going to look very different for retailers in 2020</li><li>Why you might need to invest more time on content that focuses on product or service comparisons</li><li>The importance of influencer marketing and content collaborations at this time</li><li>+ much more!</li></ul><p><br></p><p>Useful Timestamps For This Episode:</p><ul><li>0:00-05:45 Introduction to Sophie, Pi Datametrics and the report</li><li>05:45 How and why the report was created</li><li>15:30 How to get the most from this report</li><li>20:40 Fitness equipment and classes category insights and discussion</li><li>42:20 Home and garden category insights and discussion</li><li>53:00 Things to do at home category insights and discussion</li><li>62:50 Electricals category insights and discussion</li><li>77:15 Additional report insights provided by Sophie</li></ul><p><br></p><p>Connect with Sophie/Pi Datametrics:</p><ul><li><a href=\"https://www.pi-datametrics.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.pi-datametrics.com/</a></li><li><a href=\"https://www.pi-datametrics.com/market-analysis-reports/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.pi-datametrics.com/market-analysis-reports/</a></li><li><a href=\"https://twitter.com/PiDatametrics\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/PiDatametrics</a></li><li><a href=\"https://www.linkedin.com/company/pi-datametrics/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/pi-datametrics/</a></li><li><a href=\"https://www.instagram.com/pidatametrics/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/pidatametrics/?hl=en</a></li><li><a href=\"https://www.linkedin.com/in/sophie-moule-64470542/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/sophie-moule-64470542/</a></li><li><a href=\"https://twitter.com/sophiemoule\" rel=\"noopener noreferrer\"... ","author_name":"Rough Agenda"}