{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/7148a3a5-3cd6-45ad-b0a3-da54adaa5dcd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#508 8 Reasons eCommerce SEO Is Different From Ordinary SEO: Interview with Dale Bertrand","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655743.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at <a href=\"https://www.fireandspark.com/\" target=\"_blank\">Fire &amp; Spark</a> to talk about why eCommerce SEO is different from ordinary SEO and how you can tackle the challenges.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>Dale's 8 reasons why eCommerce SEO is different from ordinary SEO</li><li>Why breaking Google's rules is sometimes a requirement to break into a competitive product niche</li><li>Why Link building is difficult and why the highest converting pages (i.e. product pages) don't naturally attract links</li><li>Why you should stop writing your SEO content</li><li>The alternatives to written content for SEO</li></ul><p><br></p><p>Plus, Dale provides his top tip/key takeaway for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Dale, you can find him <a href=\"https://www.linkedin.com/in/dalebertrand/\" target=\"_blank\">on LinkedIn here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}