{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/6b96d321-d9c3-4035-9a2d-cd7c0cc4fc71?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Manage PPC on a Small Budget: Interview with Lisa Raehsler","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65585e.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by&nbsp;Lisa Raehsler, founder of <a href=\"http://bigclickco.com/\" target=\"_blank\">BigClickCo</a>&nbsp;to talk about recent paid search updates and how you can master PPC on a small budget.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>How Google has changed from AdWords to Google Ads</li><li>What Pinterest's Promoted Pins are and why you should be utilising it in your paid search campaigns&nbsp;</li><li>The challenges when undertaking PPC with a small budget</li><li>How to manage your daily budget</li><li>How to determine how many campaigns you can afford</li><li>How to prioritise and set your Goals</li><li>Lisa's tips for how to narrow and reduce the scope of your paid search campaign through Geo-targeting, match types and more</li><li>Why you might want to consider click to call ads&nbsp;</li></ul><p><br></p><p>Plus, as usual Lisa shares her top tip/key takeaway for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Lisa, you can find her on <a href=\"https://twitter.com/lisarocksSEM\" target=\"_blank\">Twitter here</a> and on <a href=\"https://www.linkedin.com/in/lisarockssem/\" target=\"_blank\">LinkedIn here.</a>&nbsp;You can also find her post, <a href=\"https://www.searchenginejournal.com/ppc-on-a-small-budget/261615/\" target=\"_blank\">15 Tips on How to Rock a Small PPC Budget here</a>.</p> ","author_name":"Rough Agenda"}