{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/65677e30-12e1-4e58-85ab-bbef85649db6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#611 A Strategic Approach To Influencer Marketing w/ Influencer Marketing Consultant, Gordon Glenister","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6554a6.png?height=200","description":"<p>In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.</p><p><br></p><p>In this episode we discuss:</p><ul><li>Is greater regulation needed in the field of influencer marketing?</li><li>Did influencer marketing exist 100 years ago?</li><li>What is influencer marketing strategy?</li><li>What are the components that should feature in an influencer marketing strategy?</li><li>When's a good time to collaborate with micro influencers?</li><li>Gordon's favourite b2b influencer marketing examples</li><li>Gordon's recommended influencer marketing software</li></ul><p><br></p><p>Referenced in this episode:</p><ul><li>Gordon's book, 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing': <a href=\"https://amzn.to/3eHsmMC\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3eHsmMC</a> </li><li><a href=\"https://www.thebcma.info/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.thebcma.info/</a></li><li><a href=\"https://membershipworld.co.uk/the-social-ceo-index-report/\" rel=\"noopener noreferrer\" target=\"_blank\">https://membershipworld.co.uk/the-social-ceo-index-report/</a> </li><li><a href=\"https://hypeauditor.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://hypeauditor.com/</a> </li><li><a href=\"https://influencity.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://influencity.com/</a> </li><li><a href=\"https://www.takoomi.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.takoomi.com/</a></li><li><a href=\"https://www.thecornerlondon.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.thecornerlondon.com/</a></li></ul><p><br></p><p>CONNECT WITH GORDON</p><ul><li>Gordon on LinkedIn: <a href=\"https://uk.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker\" rel=\"noopener noreferrer\" target=\"_blank\">https://uk.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker</a></li><li>Gordon's website: <a href=\"https://gordonglenister.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://gordonglenister.com/</a></li><li>Gordon on Twitter: <a href=\"https://twitter.com/gordonglenister\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/gordonglenister</a></li><li>Gordon on Instagram: <a href=\"https://www.instagram.com/gordonglenister/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/gordonglenister/</a> </li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p> ","author_name":"Rough Agenda"}