{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/650e40dd-86f9-4990-869f-320ab95c7501?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#579 Applications of AI in Marketing with Kasia Borowska, Managing Director of Brainpool AI","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655586.png?height=200","description":"<p>In this week's episode, we're joined by Kasia Borowska, Managing Director at Brainpool AI.</p><p><br></p><p>Brainpool is an artificial intelligence consultancy specialising in developing bespoke AI solutions for business.</p><p><br></p><p>They use their researchers creating cutting-edge AI algorithms and to develop and implement bespoke AI solutions for businesses.</p><p><br></p><p>Kasia comes from a background that includes mathematics, cognitive science and marketing and joins us today to discuss applications of AI in marketing.</p><p><br></p><p>In this episode we discuss:</p><ul><li>The difference between AI and ML</li><li>The pros and cons of using AI for personalisation</li><li>How AI is being used in the space of content production</li><li>Why PPC might be the channel most impacted by AI in the future</li><li>Kasia's hopes for the application of AI in marketing in the future</li></ul><p><br></p><p>CONNECT WITH KASIA / Brainpool AI</p><ul><li><a href=\"https://brainpool.ai\" rel=\"noopener noreferrer\" target=\"_blank\">https://brainpool.ai</a>/</li><li><a href=\"https://www.linkedin.com/company/brainpool-ltd\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/brainpool-ltd</a>/</li><li><a href=\"https://twitter.com/brainpoolai\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/brainpoolai</a></li><li><a href=\"https://www.facebook.com/brainpoolai\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/brainpoolai</a>/</li><li><a href=\"https://www.linkedin.com/in/kasia-borowska-79a82147\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/kasia-borowska-79a82147</a>/</li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/</li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p><p>For all show ideas, guest recommendations and feedback email <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p> ","author_name":"Rough Agenda"}