{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"#688 What's New In TV Advertising? with Steve Wild, Head of Sales at Sky AdSmart ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"

On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising.


On the show you’ll learn:


·      What Addressable TV is

·      The requirements for businesses to use AdSmart

·      Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available

·      Why it’s important to test and learn with your ads and budget

·      Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever

·      Some of the common myths about modern TV advertising and why they aren’t true

·      Which sectors are most successful when it comes to modern TV ads

·      What Steve is really excited about when it comes to the future of TV advertising


CONNECT WITH STEVE/SKY ADSMART

·      https://www.adsmartfromsky.co.uk/

·      https://www.linkedin.com/in/steve-wild-90a58014/

·      stephen.wild@sky.uk

·      https://www.adsmartfromsky.co.uk/case-studies-selection/


CONNECT WITH SCOTT:

·      scott.colenutt@sitevisibility.com

·      https://www.linkedin.com/in/scottcolenutt


CONNECT WITH SITEVISIBILITY:

·      https://www.sitevisibility.co.uk/

·      https://www.youtube.com/user/SiteVisibility

·      https://twitter.com/sitevisibility

·      https://www.facebook.com/SiteVisibility

·      http://instagram.com/sitevisibility

","author_name":"Rough Agenda"}