{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/641c2f61a941ab001151c375?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":" #685 The Importance of Collaboration within Email Marketing w/ Darren Teague, Senior Account Executive and B2C Team Lead at Spotler","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!).</p><p><br></p><p>As one of our partners, we’re extremely excited to have recorded this show with Darren!</p><p><br></p><p>Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies globally with the technology, strategy and tactics to be better marketers.</p><p><br></p><p>You can find out more about what they do and why they do it <a href=\"https://spotler.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>. They’re also offering a free Marketing Automation Audit to help time-constrained marketers identify where to focus their energy most.</p><p><br></p><p><a href=\"https://spotler.co.uk/site-visibility-podcast/\" rel=\"noopener noreferrer\" target=\"_blank\">Book in for a free audit by the amazing Darren Teague here</a>. </p><p><br></p><p>Alternatively, you can contact Darren directly on <a href=\"mailto:darren.teague@spotler.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">darren.teague@spotler.co.uk</a> or <a href=\"https://www.linkedin.com/in/darren-teague/\" rel=\"noopener noreferrer\" target=\"_blank\">on LinkedIn here</a>. </p><p>&nbsp;</p><p>In this episode we discuss:</p><p><br></p><ul><li>Do brands have to have dedicated email marketers to be successful with email marketing?</li><li>Email marketing myths that Spotler look to debunk</li><li>Looking beyond beyond the email marketing channel to inform email marketing campaigns</li><li>How email marketing can inform ideas for other marketing channels</li><li>The importance of sharing business learnings across departments</li></ul><p><br></p><p>Referenced on this podcast:</p><p> </p><ul><li>[Book] Start with Why by Simon Sinek on Amazon UK: <a href=\"https://amzn.to/3JAXhsz\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3JAXhsz</a> </li><li><a href=\"https://www.blacktomato.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.blacktomato.com/</a></li><li><a href=\"https://www.patchplants.com/gb/en/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.patchplants.com/gb/en/</a> </li></ul><p>&nbsp;</p><p>CONNECT WITH SPOTLER:</p><ul><li><a href=\"https://spotlergroup.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://spotlergroup.com/</a> </li><li><a href=\"https://www.pure360.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.pure360.com/</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p>&nbsp;</p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p>","author_name":"Rough Agenda"}