{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/63e51a456c0b8400111f1202?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode, we're joined by JJ Reynolds, Head of Marketing &amp; Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.</p><p>&nbsp;</p><p>In this episode we discuss:</p><p><br></p><ul><li>JJ's journey from videography becoming a Head of Marketing &amp; Analytics</li><li>The role of curiosity in data analysis</li><li>The importance of documenting your marketing hypotheses</li><li>Do you need data science skills to be a data analyst?</li><li>Getting over the fear of asking challenging business questions</li><li>How to structure the perfect marketing insight</li></ul><p><br></p><p>Referenced on this episode: </p><ul><li>Never Split The Difference by Chris Voss: (UK) <a href=\"https://amzn.to/3RJ1ePK\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3RJ1ePK</a> (US): <a href=\"https://amzn.to/3I8Snnh\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3I8Snnh</a> </li></ul><p><br></p><p>CONNECT WITH JJ/MEDIA AUTHENTIC:</p><ul><li><a href=\"https://mediauthentic.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://mediauthentic.com/</a></li><li><a href=\"https://betterthandata.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://betterthandata.com/</a> </li></ul><p>&nbsp;</p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p>&nbsp;</p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p><p>&nbsp;</p>","author_name":"Rough Agenda"}