{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/63dbf24a9fc33a0010721b12?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#680 Bringing Better Choices to Shoppers on Amazon w/ Michael McPherson, Co-Founder of The Purpose Led ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon. </p><p>&nbsp;</p><p>In this episode we discuss:</p><p><br></p><ul><li>What questions can you ask of prospects to best understand their purpose?</li><li>What accreditations can help signify a businesses' commitment to ecological issues?</li><li>The moral challenge for brands of being value-driven and selling on Amazon</li><li>How can you sell on Amazon responsibly?</li><li>Can you build a purpose led brand from scratch on Amazon?</li></ul><p><br></p><p>Referenced on this podcast: </p><ul><li><a href=\"https://ecologi.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://ecologi.com/</a></li><li><a href=\"https://www.bcorporation.net/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.bcorporation.net/</a></li><li><a href=\"https://www.bonrawfoods.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.bonrawfoods.com/</a></li></ul><p><br></p><p>CONNECT WITH MICHAEL/THE PURPOSE LED:</p><ul><li><a href=\"https://www.thepurposeled.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.thepurposeled.com/</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p>&nbsp;</p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p><p>&nbsp;</p>","author_name":"Rough Agenda"}