{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/63d2e95d7e9dd40010a57257?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.</p><p><br></p><p>In this episode we discuss:</p><p><br></p><ul><li>Why will programmatic be more effective in a cookieless future?</li><li>What is the Google Privacy Sandbox?</li><li>How prioritizing first-party data-capture will give you a competitive edge</li><li>Why is Google adopting cookieless marketing technolgy?</li><li>Why reward and loyalty apps might be about to experience a boom in popularity</li></ul><p><br></p><p>Reference on this podcast: </p><p><br></p><ul><li><a href=\"https://privacysandbox.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://privacysandbox.com/</a></li><li><a href=\"https://www.thetradedesk.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.thetradedesk.com/</a></li></ul><p><br></p><p>CONNECT WITH ZINO/TYRADS:</p><ul><li><a href=\"https://www.linkedin.com/in/rovato/?originalSubdomain=id\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/rovato/</a></li><li><a href=\"https://tyrads.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://tyrads.com/</a></li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/</li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p>","author_name":"Rough Agenda"}