{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/63c99f64fc40ca00110b5453?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"A Strategic Approach to Influencer Marketing w/ Bradley Hoos, CEO at The Outloud Group","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode we're joined by Brad Hoos, CEO of The Outloud Group.</p><p><br></p><p>Brad joins us to discuss how to approach influencer marketing strategically, as we cover:</p><p><br></p><ul><li>The pressure of influence experience by creators</li><li>The parallels between business culture and influencer storytelling</li><li>When is right time for a business to focus on influencer marketing?</li><li>Do you need a dedicated influencer marketing manager to be successful with influencer marketing?</li><li>Which markets are experiencing a saturation of influencer marketing?</li><li>BS influencer marketing metrics to avoid</li></ul><p><br></p><p>Reference on this podcast: </p><ul><li><a href=\"https://www.unmade.fm/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.unmade.fm/</a></li><li><a href=\"https://www.mural.co/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.mural.co/</a></li><li><a href=\"https://jamboard.google.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://jamboard.google.com/</a></li></ul><p><br></p><p>CONNECT WITH BRAD/THE OUTLOUD GROUP:</p><ul><li><a href=\"https://www.outloudgroup.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.outloudgroup.com/</a></li><li><a href=\"mailto:brad@outloudgroup.com\" rel=\"noopener noreferrer\" target=\"_blank\">brad@outloudgroup.com</a></li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/</li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p>","author_name":"Rough Agenda"}