{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/63c04b719fe97a0011da0022?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#677 Why Keyword Rankings Are Still a Terrible Measure of SEO Success in 2023","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode Scott explores the topic of keyword rankings and why they remain a terrible measure of SEO success in 2023.</p><p><br></p><p>This episode is for all the marketers out there that just need a little third-party support in explaining why keyword rankings aren't a good meausre of success and the right way to approach measuring organic search performance.</p><p><br></p><p>Do you still work in an environment where you're measured on keyword ranking performance? Need any extra help in demonstrating the right way to measure organic search performance?</p><p><br></p><p>Let us know by Tweeting <a href=\"https://twitter.com/@SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">@SiteVisibility</a> or emailing <a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a> </p>","author_name":"Rough Agenda"}