{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/63767f162a62650011ba61e7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#672 How To More Effectively Analyze Google Ads Performance w/ Jeff Greenfield, CEO @ Provalytics","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode we're joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance.</p><p><br></p><p>In the episode we discuss:</p><p><br></p><ul><li>What <em>really</em> is forecasting in marketing?</li><li>Why do you need to look outside of Google Ads to find the data you need to produce better advertising?</li><li>Is the AIDA marketing model still relevant?</li><li>What is incrementality?</li><li>The importance of upper-funnel marketing</li></ul><p><br></p><p>REFERENCED ON THIS EPISODE:</p><ul><li>[Book] Lemon by Orlando Wood: <a href=\"https://amzn.to/3tE70XF\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3tE70XF</a></li><li>[Book] Little Bets by Peter Sims: <a href=\"https://amzn.to/3tCsmVh\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3tCsmVh</a></li></ul><p><br></p><p>CONNECT WITH JEFF:</p><ul><li><a href=\"https://provalytics.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://provalytics.com/</a></li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/</li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p>","author_name":"Rough Agenda"}