{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/62d10501-f80e-4171-86ed-c24a81383a19?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#407: E-commerce Optimisation: Interview with Johann van Tonder","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65599a.jpg?height=200","description":"In today's episode of the Internet Marketing Podcast, Andy is joined by Johann Van Tonder, COO at AWA Digital and co-author of the book ‘E-commerce Website Optimization’, recently published by Kogan Page.\n\nOn the show, Johann discusses:\n\nSome of the CRO (Conversion Rate Optimisation) mistakes he's made and how you can avoid them, including:\nThe temptation in being emotionally invested in the outcome of A/B testing. What sites with a low level of traffic can do when it comes to A/B testing. Why A/B testing is controversial. The best ways of listening to your users, including: Usability testing & remote moderated usability testing. His book Ecommerce Website Optimization and who should be reading it ","author_name":"Rough Agenda"}