{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/62bf27017d37450014b86a9f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#656 How To Find The Right Words w/ Rin Hamburgh, Founder of Rin Hamburgh & Co.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode we're joined by Rin Hamburgh, Founder of Rin Hamburgh &amp; Co. to discuss the art of copywriting. </p><p><br></p><p>In this episode we discuss:</p><p><br></p><ul><li>The characteristics that Rin looks for when hiring copywriters</li><li>Why listening skills provide a great foundation for expert copywriting</li><li>The difference between content optimisation and copywriting</li><li>What is 'quality content'?</li><li>How to measure the impact of copywriting</li></ul><p><br></p><p>CONNECT WITH RIN:</p><ul><li><a href=\"https://www.rin-hamburgh.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.rin-hamburgh.co.uk/</a></li><li><a href=\"https://www.linkedin.com/in/rinhamburgh/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/rinhamburgh/</a></li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/</li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p>","author_name":"Rough Agenda"}