{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/62ad05837329b40012c7a8a0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#654 Tips for Influencer Marketing Success in the Fashion Industry w/ Alison Bringé, Chief Marketing Officer at Launchmetrics","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands.</p><p><br></p><p>In the episode we discuss:</p><ul><li>The story of how Launchmetrics worked with designer Negris Lebrum to bring a branded collection to the runway at NYFW</li><li>How big data is influencing the fashion industry</li><li>What marketing metrics do fashion brands care about?</li><li>How important is traditional media placements for luxury brands?</li><li>Using the 'voices' framework to drive a strategic approach to your influencer marketing</li><li>How can luxury fashion brands successfully work with micro influencers?</li><li>Why marketers should study Dior's approach to influencer marketing</li><li>Why it can pay to provide influencers with unique experiences instead of just fees</li></ul><p><br></p><p>Referenced on this episode:</p><ul><li>[Report] The State of Influencer Marketing 2020 by Launchmetrics: <a href=\"https://www.launchmetrics.com/resources/whitepapers/influencer-marketing-report-2020\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.launchmetrics.com/resources/whitepapers/influencer-marketing-report-2020</a></li><li>How CMOs Can Set Better Strategies In The Digital Era: <a href=\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/10/how-cmos-can-set-better-strategies-in-the-digital-era/?sh=d4dc57552ff9\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/10/how-cmos-can-set-better-strategies-in-the-digital-era/?sh=d4dc57552ff9</a></li><li>The Value Of Digital Transformation And Collaboration In Fashion, Luxury And Beauty: <a href=\"https://www.forbes.com/sites/forbescommunicationscouncil/2021/10/01/the-value-of-digital-transformation-and-collaboration-in-fashion-luxury-and-beauty/?sh=f4f6fd543cb0\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.forbes.com/sites/forbescommunicationscouncil/2021/10/01/the-value-of-digital-transformation-and-collaboration-in-fashion-luxury-and-beauty/?sh=f4f6fd543cb0</a></li><li>What is Brand Performance and why is it so Important?: <a href=\"https://www.launchmetrics.com/resources/blog/what-is-brand-performance\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.launchmetrics.com/resources/blog/what-is-brand-performance</a> </li></ul><p><br></p><p>CONNECT WITH ALISON/LAUNCHMETRICS:</p><ul><li><a href=\"https://www.launchmetrics.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.launchmetrics.com/</a></li><li><a href=\"https://www.instagram.com/alisonbringe/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/alisonbringe/</a></li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/</li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li></ul><p><br></p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p>","author_name":"Rough Agenda"}