{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/628f55577ac1660011676049?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#652 2022 Social Media Trends w/ Cat Anderson, Head of Marketing EMEA at Sprout Social","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK &amp; Ireland Index Report, surfacing the latest trends in social media marketing and consumerism. </p><p>&nbsp;</p><p>In this episode we discuss:</p><p><br></p><ul><li>How Sprout Social create their annual Index Report</li><li>What are the preferred methods of customer service communication in the UK &amp; Ireland?</li><li>Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp to support customer service?</li><li>Are businesses asking too much of social media managers?</li><li>Are brands aligned with consumers with respect to the integration of AR, VR and Metaverse functionality?</li></ul><p><br></p><p>Referenced on this episode:</p><ul><li>The 2022 Sprout Social Index Report, UK &amp; Ireland: <a href=\"https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/\" rel=\"noopener noreferrer\" target=\"_blank\">https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/</a></li><li>The 2022 Sprout Social Index Report, US: <a href=\"https://sproutsocial.com/insights/data/social-media-trends-2022/\" rel=\"noopener noreferrer\" target=\"_blank\">https://sproutsocial.com/insights/data/social-media-trends-2022/</a> </li></ul><p><br></p><p>CONNECT WITH CAT/SPROUT SOCIAL:</p><ul><li><a href=\"https://sproutsocial.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://sproutsocial.com/</a></li><li><a href=\"https://twitter.com/sproutsocial\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sproutsocial</a></li><li><a href=\"https://twitter.com/Cat_grl\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/Cat_grl</a></li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p>&nbsp;</p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p>","author_name":"Rough Agenda"}