{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/626aa46328df7300125094c4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#648 Lessons from 80s TV Advertising That You Can Still Apply Today, w/ Luke Cairns, Head of Production at Hightower Video ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s. </p><p>&nbsp;</p><p>In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including: </p><ul><li>Early forms of influencer marketing in 80s TV ads</li><li>TV advertisers that became filmmakers</li><li>How creative freedom has changed for videographers since the 80s</li><li>Concepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!)</li></ul><p><br></p><p>Referenced on this episode:</p><ul><li>Dunlop 'Tested for the Unexpected' ad: <a href=\"https://www.youtube.com/watch?v=NLWWtgqDG2M&amp;ab_channel=Leodegan\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=NLWWtgqDG2M&amp;ab_channel=Leodegan</a></li><li>Levi's 'Laundrette' ad: <a href=\"https://www.youtube.com/watch?v=wT4DR_ae_4o&amp;ab_channel=MarcelVisser\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=wT4DR_ae_4o&amp;ab_channel=MarcelVisser</a></li><li>Cinzano 'Airline' ad: <a href=\"https://www.youtube.com/watch?v=rkjidE0WnAI\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=rkjidE0WnAI</a></li><li>Red Rock Ciders ads w/ Leslie Nielsen: <a href=\"https://www.youtube.com/watch?v=7hqwBR8jzK4&amp;ab_channel=headbang0r\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=7hqwBR8jzK4&amp;ab_channel=headbang0r</a></li><li>Verizon ad directed by Michael Bay: <a href=\"https://www.youtube.com/watch?v=yj9yt1M7S-8&amp;ab_channel=GeniusKingdomMovies\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=yj9yt1M7S-8&amp;ab_channel=GeniusKingdomMovies</a></li><li>Hovis Bike ad by Ridley Scott: <a href=\"https://www.youtube.com/watch?v=6Mq59ykPnAE&amp;ab_channel=carltonreid\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=6Mq59ykPnAE&amp;ab_channel=carltonreid</a></li><li>United Colors of Benetton ad from 1986: <a href=\"https://www.youtube.com/watch?v=hLWidCllIgY&amp;ab_channel=ewjxn\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=hLWidCllIgY&amp;ab_channel=ewjxn</a></li></ul><p>&nbsp;</p><p>CONNECT WITH THE LUKE/HIGHTOWER VIDEO:</p><ul><li><a href=\"https://www.hightower.video/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.hightower.video/</a></li><li><a href=\"https://www.linkedin.com/in/lukecairns/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/lukecairns/</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li></ul><p>&nbsp;</p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p>","author_name":"Rough Agenda"}