{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/6261623d8c8aea00129a4b8b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#647 Modern Email Marketing That Won’t Make You Feel Sick w/ Rob & Kennedy, Founders of Email Marketing Heroes ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes. </p><p>&nbsp;</p><p>Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing.</p><p>&nbsp;</p><p>In this episode, we discuss:</p><p><br></p><ul><li>How Rob &amp; Kennedy found their way into the world of email marketing via show business</li><li>What is ethical persuasion? </li><li>What is the advantage of copywriting over other formats such as video and audio?</li><li>Grubby email marketing techniques to avoid</li><li>What's more important than the subject line when with respect to email open rates?</li><li>Techniques to help reduce the friction of writing frequently</li><li>How to utilise the S L O framework</li></ul><p><br></p><p>Referenced on this episode:</p><ul><li>Dean Jackson's 'Super Signature': <a href=\"https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/\" rel=\"noopener noreferrer\" target=\"_blank\">https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/</a></li><li>The Email Marketing Show: <a href=\"https://www.emailmarketingheroes.com/podcast/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.emailmarketingheroes.com/podcast/</a> </li><li>The League - Email Marketing Membership: <a href=\"https://get.emailmarketingheroes.com/league\" rel=\"noopener noreferrer\" target=\"_blank\">https://get.emailmarketingheroes.com/league</a> </li><li><strong>*Exclusive Listener Download*: </strong>12 Creative Ways to Get More Clicks with the Next Email You Send: <a href=\"https://emailmarketingheroes.com/imp\" rel=\"noopener noreferrer\" target=\"_blank\">https://emailmarketingheroes.com/imp</a> </li></ul><p>&nbsp;</p><p>CONNECT WITH THE EMAIL MARKETING HEROES:</p><ul><li><a href=\"https://emailmarketingheroes.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://emailmarketingheroes.com/</a> </li></ul><p>&nbsp;</p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p>&nbsp;</p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p><p>&nbsp;</p>","author_name":"Rough Agenda"}