{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/6245bd23107b3900135510f9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#644 How To Integrate AI In Your Sales & Marketing Strategy, w/ Katie King, CEO of AI in Business ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released '<em>Using Artificial Intelligence in Marketing</em>' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'. </p><p>&nbsp;</p><p><strong>***Listener Discount*** To get 20% off Katie's latest book, '<em>AI Strategy for Sales and Marketing</em>', use the code PMK20 during checkout at koganpage.com.</strong></p><p><br></p><p>In this episode, we discuss:</p><p><br></p><ul><li>Can you developer a career in AI if you don't have a technical background?</li><li>What is an AI summer?</li><li>The argument for why you should be considering investing in AI solutions before it's too late</li><li>Why business investment in AI training is essential</li><li>The benefits of AI agility for small and medium businesses </li><li>Is AI reframing what it means to be creative?</li></ul><p>&nbsp;</p><p>Referenced on this episode:</p><ul><li><a href=\"https://www.weforum.org/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.weforum.org/</a></li><li><a href=\"https://www.parliament.uk/about/mps-and-lords/members/apg/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.parliament.uk/about/mps-and-lords/members/apg/</a></li><li><a href=\"https://www.mckinsey.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.mckinsey.com/</a></li><li><a href=\"https://www.ibm.com/watson\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.ibm.com/watson</a></li><li><a href=\"https://courses.helsinki.fi/en/aytkt21018/126531969\" rel=\"noopener noreferrer\" target=\"_blank\">https://courses.helsinki.fi/en/aytkt21018/126531969</a> </li><li><a href=\"https://www.pwc.co.uk/contacts/m/maria-axente.html\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.pwc.co.uk/contacts/m/maria-axente.html</a> </li><li><a href=\"https://london.theaisummit.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://london.theaisummit.com/</a> </li><li><a href=\"https://theodi.org/person/caroline-gorski/\" rel=\"noopener noreferrer\" target=\"_blank\">https://theodi.org/person/caroline-gorski/</a> </li><li><a href=\"https://www.gartner.co.uk/en/methodologies/gartner-hype-cycle\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.gartner.co.uk/en/methodologies/gartner-hype-cycle</a></li><li><a href=\"https://concured.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://concured.com/</a></li></ul><p>&nbsp;</p><p>CONNECT WITH KATIE/AI IN BUSINESS:</p><ul><li><a href=\"https://www.aiinbusiness.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.aiinbusiness.co.uk/</a></li><li><a href=\"https://www.koganpage.com/product/ai-strategy-for-sales-and-marketing-9781398602007 \" rel=\"noopener noreferrer\" target=\"_blank\">[Book] AI Strategy for Sales and Marketing by Katie King: </a></li><li>[<a href=\"https://www.koganpage.com/product/using-artificial-intelligence-in-marketing-9780749483395 \" rel=\"noopener noreferrer\" target=\"_blank\">Book] Using Artificial Intelligence in Marketing by Katie King:</a>  </li></ul><p>&nbsp;</p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li></ul><p>&nbsp;</p><p>If you have feedback or you'd like to be a guest, please send this to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p>","author_name":"Rough Agenda"}