{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/61ed4094-f631-4c9e-bb71-ef5b3f6abcf7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#569 How To Get Started with Brand Affinity Marketing: Interview with Rachel Pearson, Digital Marketing Manager at SiteVisibility","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6555cc.png?height=200","description":"<p>This episode is not sponsored by Wistia.</p><p><br></p><p>... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing.</p><p><br></p><p>I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled upon before, I figured the best place to learn about the topic was right here on our podcast with you all.</p><p><br></p><p>In today's episode, Rachel and I discuss:</p><p><br></p><ul><li>What brand affinity marketing is</li><li>How brand affinity marketing is different from brand advocacy</li><li>Rachel's favourite examples of brand affinity marketing from companies and campaigns</li><li>How to achieve brand affinity</li><li>Why you might need to look beyond your marketing team to achieve brand affinity</li><li>Resources to help you get started with brand affinity marketing</li></ul><p><br></p><p>DISCUSSED ON THIS EPISODE:</p><p><br></p><ul><li><a href=\"https://wistia.com/series/one-ten-one-hundred\" rel=\"noopener noreferrer\" target=\"_blank\">https://wistia.com/series/one-ten-one-hundred</a></li><li><a href=\"https://www.thisgirlcan.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.thisgirlcan.co.uk</a></li><li><a href=\"https://www.youtube.com/watch/?v=XjJQBjWYDTs\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch/?v=XjJQBjWYDTs</a></li><li><a href=\"https://www.brandwatch.com/blog/brand-affinity\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.brandwatch.com/blog/brand-affinity</a></li><li><a href=\"https://wistia.com/about/brand-affinity-marketing\" rel=\"noopener noreferrer\" target=\"_blank\">https://wistia.com/about/brand-affinity-marketing</a></li><li><a href=\"https://www.sitevisibility.co.uk/blog/2020/08/06/what-generation-z-wants-from-your-brand\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk/blog/2020/08/06/what-generation-z-wants-from-your-brand</a>/</li><li><a href=\"https://pod.co/the-advertising-hour/finding-your-voice-with-doc-williams-ceo-of-brand-factory-inc\" rel=\"noopener noreferrer\" target=\"_blank\">https://pod.co/the-advertising-hour/finding-your-voice-with-doc-williams-ceo-of-brand-factory-inc</a></li></ul><p><br></p><p>CONNECT WITH RACHEL:</p><p><br></p><ul><li><a href=\"https://twitter.com/realrachelfinch\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/realrachelfinch</a></li><li><a href=\"https://www.fanmadefilmpodcast.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.fanmadefilmpodcast.com</a>/</li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><p><br></p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><p><br></p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/</li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p><p>For all show ideas, guest recommendations and feedback email <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p><p><br></p><p>See ya next week!</p> ","author_name":"Rough Agenda"}