{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/61c4708488e78000124c770f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#632 How To Integrate Direct Mail with Digital Marketing w/ Dave Fink, CEO of Postie ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.</p><p><br></p><p>In this episode, we discuss:</p><p><br></p><ul><li>If it is easy to apply digital marketing skills to the discipline of direct mail advertising?</li><li>Whether purpose-driven brandsare  more open to utilising direct mail marketing?</li><li>How difficult it is to track the success of direct mail campaigns?</li><li>What can prevent SMEs from adopting sophisticated direct mail advertising?</li><li>What lessons you can take from digital marketing and apply to direct mail?</li></ul><p>&nbsp;</p><p>CONNECT WITH DAVE/POSTIE:</p><ul><li><a href=\"https://postie.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://postie.com/</a></li><li><a href=\"https://www.linkedin.com/in/davidlfink/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/davidlfink/</a> </li></ul><p>&nbsp;</p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p>&nbsp;</p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p>","author_name":"Rough Agenda"}