{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/61a16fcb-aae1-46ab-8965-a57c4b79e250?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#472 The Importance of Conversational Copywriting in Marketing: Interview with Nick Usborne","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65581b.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined&nbsp;by Nick Usborne, copywriter and founder of <a href=\"https://conversationalcopywriting.com/\" target=\"_blank\">Conversational Copywriting</a> to discuss exactly that, Conversational Copywriting, it's importance in marketing and&nbsp;why it works so well.&nbsp;</p><p>On the show you'll learn:</p><p><br></p><ul><li>Why it's important to write in a human way and try to be genuine and engaging</li><li>Why marketing automation is great, but shouldn't imitate conversational language</li><li>Why website aren’t just containers for words</li><li>If females make better copywriters than men</li><li>Why the web is an interactive medium - so you need to talk their language</li><li>Why you should give/listen first and why loaves will come back</li></ul><p><br></p><p>Plus Nick provides his top tip/key takeaway for our audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Nick you can find him <a href=\"https://twitter.com/nickusborne\" target=\"_blank\">on Twitter here</a>, on <a href=\"https://www.linkedin.com/in/nickusborne/\" target=\"_blank\">LinkdeIn here.</a>&nbsp;You can also find his own <a href=\"https://conversationalcopywriting.com/andy/\" target=\"_blank\">page on the Internet Marketing Podcast here</a>&nbsp;where you can get your&nbsp;<strong>FREE </strong>Guide to Conversational Copywriting, PLUS 3 Instructional Videos.</p> ","author_name":"Rough Agenda"}