{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/6183b2ed0cc2c900127a0066?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#626 The Do’s and Absolute Don’ts of Building a Business on Amazon w/ Carolyn Lowe, CEO & Co-Founder of ROI Swift","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/show-cover.png?height=200","description":"<p>In this episode we're joined by ROI Swift CEO &amp; Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.</p><p><br></p><p>In this episode, you'll learn:</p><p><br></p><ul><li>The pros and cons for agency marketers in helping emerging brands to grow</li><li>If it's possible to build a brand on Amazon?</li><li>The marketing features of Amazon that you can't get anywhere else</li><li>Carolyn's tips for enhancing product listing pages</li><li>The importance of creating product videos for Amazon</li><li>How to avoid being suspended for review manipulation</li><li>How Amazon's 'Subscribe &amp; Save' subscriptions impact your customer retention</li></ul><p><br></p><p>Referenced on this episode:</p><ul><li><a href=\"https://sku.is/\" rel=\"noopener noreferrer\" target=\"_blank\">https://sku.is/</a></li><li><a href=\"https://www.techstars.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.techstars.com/</a></li><li><a href=\"https://www.capitalfactory.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.capitalfactory.com/</a></li><li>Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on Amazon UK: <a href=\"https://amzn.to/2ZUKmyR\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/2ZUKmyR</a> and Amazon US: <a href=\"https://amzn.to/2Yc1Ndr\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/2Yc1Ndr</a></li></ul><p><br></p><p>CONNECT WITH CAROLYN:</p><ul><li><a href=\"https://roiswift.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://roiswift.com/</a></li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/</li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p>","author_name":"Rough Agenda"}