{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/6155830204fbba0013110d09?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#621 Privacy-First Marketing Explained with Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/1632994047523-95ee704ecb57c2ffd4967d2f74387674.jpeg?height=200","description":"<p>In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment. </p><p><br></p><p>In this episode, you'll learn:</p><p><br></p><ul><li>Differences between 1st, 2nd and 3rd party data</li><li>The major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook)</li><li>How a privacy-first future impacts major tech firms, consumers and marketers</li></ul><p><br></p><p>CONNECT WITH KATRINA/TWILIO SEGMENT AHEAD:</p><ul><li><a href=\"https://segment.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://segment.com/</a> </li><li><a href=\"https://twitter.com/katchmesocial\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/katchmesocial</a> </li></ul><p>&nbsp;</p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p>&nbsp;</p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p>","author_name":"Rough Agenda"}