{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/61279aaf470c130012ff73b6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#616 How To Apply The 80/20 Rule To Google Ads Management w/ Sam Watt, CEO of Watt Advertising","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/1629985468799-804918e5804f307f0ec43b979879523c.jpeg?height=200","description":"<p>In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.</p><p><br></p><p>In this episode we discuss:</p><ul><li>The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt Advertising</li><li>How Sam applied the 80/20 rule to his learning of Google Ads</li><li>What makes an ideal paid media client for a marketer?</li><li>The importance of paid media reporting in context of a trusting client/agency relationship</li><li>How the team at Watt Advertising has adopted TikTok as a platform through which to experiment, build trust and practice creativity </li><li>How to apply the 80/20 rule to Google Ads budget management</li></ul><p>&nbsp;</p><p>Referenced in this episode:</p><ul><li>[Book] The Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes &amp; Bryan Todd: <a href=\"https://amzn.to/3sMv0q8\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3sMv0q8</a> </li><li>[Book] The One Thing by Gary Keller: <a href=\"https://amzn.to/3Dmtnoc\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3Dmtnoc</a> </li><li>[Podcast] Successful Dropout: <a href=\"https://podcasts.apple.com/us/podcast/successful-dropout/id1128905590\" rel=\"noopener noreferrer\" target=\"_blank\">https://podcasts.apple.com/us/podcast/successful-dropout/id1128905590</a> </li><li>[Podcast] Tim Ferriss &amp; Gary Keller: <a href=\"https://tim.blog/2019/12/12/gary-keller/\" rel=\"noopener noreferrer\" target=\"_blank\">https://tim.blog/2019/12/12/gary-keller/</a> </li></ul><p>&nbsp;</p><p>CONNECT WITH SAM/WATT ADVERTISING:</p><ul><li><a href=\"https://wattadvertising.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://wattadvertising.com/</a></li><li><a href=\"https://www.linkedin.com/company/watt-advertising/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/watt-advertising/</a></li><li><a href=\"https://www.tiktok.com/@wattadvertising\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@wattadvertising</a> </li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p>","author_name":"Rough Agenda"}