{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/59a0c9cf-ea2c-4eb3-800e-7167bd88a681?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#511 How To Reach The Unreachable Customer: Interview with Mark Schaefer","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655732.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined once again by Mark Schaefer, internationally-acclaimed speaker, author and college educator to talk further about his book, Marketing Rebellion: The Most Human Company Wins and how you can reach the unreachable customer.</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>Why you need to get creative to reach the unreachable customer</li><li>How to remain memorable in a content overkilled world&nbsp;</li><li>Why your price determines your brand</li><li>Why the answer to battling content overload isn't with more content!</li><li>Why long-tail keywords remain valid as part of your marketing strategy&nbsp;</li></ul><p><br></p><p>Plus, Mark provides his top tip for the audience.&nbsp;</p><p><br></p><p>If you’d like to connect with Mark, you can find him <a href=\"https://twitter.com/markwschaefer\" target=\"_blank\">on Twitter here</a>&nbsp;and on&nbsp;<a href=\"https://www.linkedin.com/in/markwschaefer/\" target=\"_blank\">LinkedIn here</a>. You can also find more&nbsp;<a href=\"https://businessesgrow.com/\" target=\"_blank\">info on his books, his podcast and blog here</a>.</p> ","author_name":"Rough Agenda"}