{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/57467a22-bfa5-4a0b-98b9-6139ef5ec14f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#518 Managing Search Terms with Google’s Match Type Changes: Interview with Brad Geddes","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655709.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of <a href=\"https://adalysis.com/\" target=\"_blank\">AdAlysis</a> to talk about the recent updates in Google Ads and how they affect you.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><ul><li>All about Google's recent changes to match types</li><li>How this pairs with the exact match change from last year</li><li>Whether or not the new match types are good or bad?</li><li>Whether or not the changes cause organisational issues?</li><li>How you can manage your query workflow with these changes/</li><li>Whether or not there are issues with duplicate keywords?</li><li>If negative keywords are affected or is it causing any negative conflicts?</li><li>Brad's tips for how you can go about a larger query audit</li></ul><p><br></p><p>Plus, Brad provides his top tip for the audience.&nbsp;</p><p><br></p><p>You can connect with Brad on Twitter&nbsp;<a href=\"https://twitter.com/bgtheory\" target=\"_blank\">@bgtheory</a>&nbsp;or via&nbsp;<a href=\"https://adalysis.com/\" target=\"_blank\">adalysis.com</a>.</p> ","author_name":"Rough Agenda"}