{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/56ed2ab4-9446-43ac-b6a1-0dbd7adca7a2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#418 Content, Engagement & Efficient Marketing Interview with Charles Barber","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65595d.png?height=200","description":"<p>In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy&nbsp;to discuss content, engagement and efficient marketing.</p><p><br></p><p>On the show you'll learn:</p><p><br></p><ul><li>If content marketing applies to all industries/sectors</li><li>The most important starting point for any content marketing campaign</li><li>How to drive email sign ups from whitepaper marketing</li><li>New ways to repurpose your content</li><li>Why webinars and seminars might be one of the most impactful marketing tactics you can try&nbsp;</li><li>The most successful content marketing campaign that Charles has worked on</li><li>How to measure results of content marketing campaigns and set goals</li></ul><p><br></p><p>Plus, Charles provides his top tip/key takeaway!</p><p><br></p><p>Have someone you'd like to hear on our podcast? Let us know over <a href=\"http://www.sitevisibility.co.uk\" target=\"_blank\">sitevisibility.co.uk</a>. </p> ","author_name":"Rough Agenda"}