{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/4e24c3cb-0581-4773-8dd2-72f98abc0abc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#486 Machine Learning & The Future of Advertising: Interview with Patrick Mckenna","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6557c7.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast,&nbsp;Andy is joined by Patrick McKenna, Founder and CEO at <a href=\"https://www.crunchbase.com/organization/strike-social\" target=\"_blank\">Strike Social</a>&nbsp;to talk about machine learning and the future of advertising.&nbsp;</p><p><br></p><p>On the show you'll learn:</p><p><br></p><ul><li>How Patrick was able to grow Strike Social quickly</li><li>How AI/Machine Learning can help with multi-variant testing&nbsp;</li><li>What DV360 is</li><li>The trends Patrick sees coming in the next 24 months across the major social platforms</li><li>Patrick's tips to help you be more successful within your advertising?</li></ul><p><br></p><p>Plus, Patrick provides his top tip/key takeaway for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Patrick, you can find him <a href=\"https://twitter.com/vpatmck\" target=\"_blank\">on Twitter here</a>&nbsp;and on <a href=\"https://www.linkedin.com/in/patrick-mckenna-846a9b2/\" target=\"_blank\">LinkedIn here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}