{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/4cd3e7d7-6b7f-4d4d-942a-50252fee1381?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#412 Automation in Digital Marketing: Interview with David O'Riordan","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65597d.jpg?height=200","description":"In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing.\n\nDavid explains his definition of the term \"Biddable\" and then goes on to discuss:\n\nWhat's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in this\n\nHow the biddable industry is keeping up with these changes through technology\n\nHow automation has changed the way that we work\n\nWhether or not all of our future marketing efforts are going to be automated\n\nHow he sees the future  - not just in digital but also in other areas such as publishing\n\nPlus as usual, David provides his top tip/key takeaway. ","author_name":"Rough Agenda"}