{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/4740685f-652d-453f-a0b0-4619e2a8b948?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"A New Dawn in Programmatic Display Advertising: Interview with Andy Houstoun","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655852.png?height=200","description":"<p>On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at <a href=\"https://crimtan.com/\" target=\"_blank\">Crimtan</a>, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes.&nbsp;</p><p>Listen to the show and you'll learn:</p><p><br></p><ul><li>What programmatic display advertising is and how it works</li><li>A brief summary of GDPR and how it's affecting programmatic display advertising</li><li>The impact and fallout of GDPR - what has actually happened since it was implemented?</li><li>How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking</li><li>How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness</li></ul><p><br></p><p>Plus, Andy provides his top tip/key takeaway for the audience.</p><p><br></p><p>If you'd like to connect with Andy, you can email him at&nbsp;<a href=\"mailto:ahoustoun@crimtan.com\" target=\"_blank\">ahoustoun@crimtan.com</a>&nbsp;or call them on&nbsp;<strong>+44(0)20 7821 6864.&nbsp;</strong></p> ","author_name":"Rough Agenda"}