{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/3f0d0836-cb92-4e91-8b6d-8acc36ecef60?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655654.png?height=200","description":"<p>This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.</p><p><br></p><p>Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:</p><p><br></p><ul><li>The first steps marketers can take to a user-centred approach</li><li>Why user journey mapping should be completed before you start marketing</li><li>The importance in one to one feedback in the user testing process</li></ul><p><br></p><p>You can connect with Becca and Box UK via the following:</p><p><br></p><p><a href=\"https://www.linkedin.com/in/beccabp/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/beccabp/</a></p><p><a href=\"https://www.boxuk.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.boxuk.com/</a></p><p><a href=\"https://www.linkedin.com/company/box-uk/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/box-uk/</a></p><p><a href=\"https://twitter.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/</a></p> ","author_name":"Rough Agenda"}