{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/3cbf545d-1440-4172-92b2-5ac81a4d9970?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Everything you need to know about Google Penalties: Interview with Fili Wiese","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6558dd.png?height=200","description":"<p>In today's Internet Marketing Podcast, Andy is joined by Fili Wiese, ex-Google engineer &amp; SEO Expert at <a href=\"https://www.searchbrothers.uk/\" target=\"_blank\">SearchBrothers</a> to talk about Google Penalties, HTTPS and Link Building in 2018. </p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>If you are penalised for life if you receive a Google Penalty</li><li>The difference between a penalty and an algorithm update (a common misconception)</li><li>How Google recalculates how you are ranking</li><li>How long a Manual Google Penalty can last for&nbsp;</li><li>How you can get multiple penalisations applied to your website</li><li>When and why you should migrate to HTTPS</li><li>How you can <a href=\"https://searchengineland.com/moving-https-dont-miss-unique-opportunity-283546\" target=\"_blank\">improve the SEO signals to your site when moving to HTTPS</a></li><li>If link building is still important in 2018</li><li>Why page rank isn't important and why you need to focus on link building that drives conversions</li></ul><p><br></p><p>Plus Fili provides his top tip/key takeaway for the audience.&nbsp;</p><p><br></p><p>if you'd like to connect with Fili you can find him <a href=\"https://twitter.com/filiwiese\" target=\"_blank\">on Twitter here</a>, and on <a href=\"https://www.linkedin.com/in/filiwiese\" target=\"_blank\">LinkedIn here.</a> You can also catch Fili at <a href=\"https://www.brightonseo.com/speakers/fili-wiese/\" target=\"_blank\">BrightonSEO</a> where he'll be talking about optimising for search bots.&nbsp;</p> ","author_name":"Rough Agenda"}