{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/34932c01-cabd-49b7-92bc-a12e9d1aa633?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Bringing Your Brand to Life with Words: Interview with Al Robertson","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6558a6.png?height=200","description":"<p>On today's Internet Marketing Podcast, Andy is joined by Al Robertson, <a href=\"http://www.alrobertson.co.uk/\" target=\"_blank\">independent branding consultant</a>, <a href=\"http://www.allumination.co.uk/\" target=\"_blank\">author and novelist</a> to talk about bringing your brand to life through understanding your brands narrative, telling your story and creating a brand personality.&nbsp;</p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>How to tell your brands story</li><li>The difference between a company story and a brand story</li><li>Why you need a brand personality and how to work out what that is</li><li>Why tone of voice is so important and how you can create yours</li><li>Why you need a content marketing strategy &amp; how to go about starting</li><li>The importance of a good brief</li></ul><p><br></p><p>Plus Al provides his top tip/key takeaway for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Al, you can find him <a href=\"https://www.linkedin.com/in/robertsonal/\" target=\"_blank\">on LinkedIn here</a>. You can also find his latest science fiction novel, <a href=\"https://www.amazon.co.uk/Crashing-Heaven-Station-Book-1-ebook/dp/B00SRXR5SW/Al%20Robertson\" target=\"_blank\">Crashing Heaven on Amazon here</a>.&nbsp;</p><p>&nbsp;</p> ","author_name":"Rough Agenda"}