{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/33030a0a-e7f9-4ef1-a76e-2c9958d2743b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#515 Increase Your Revenue With Conversion Rate Optimisation: Interview with Jon MacDonald","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655718.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder &amp; President at <a href=\"https://thegood.com/\" target=\"_blank\">The Good</a> to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>Jon's definition of what CRO is</li><li>Why you need to be making data-backed decisions when it comes to CRO</li><li>The types of data that you should be looking at to improve your conversions</li><li>Why you should always start with Google Analytics when it comes to data analysis for CRO</li><li>Why you always need to be testing elements of your website</li><li>What your goal should be when reviewing your data</li></ul><p><br></p><p>Plus, Jon provides his top tip for the audience.&nbsp;</p> ","author_name":"Rough Agenda"}