{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/264dca27-5e81-4a4b-acdb-11789b5c9625?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#503 How Marketers Make Or Break The Employee Experience: Interview with Andrew Sumitani","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655760.png?height=200","description":"<p>On today's show, Andy is joined by Andrew Sumitani Senior Director of Marketing, at <a href=\"https://www.tinypulse.com/\" target=\"_blank\">TINYpulse</a>, and Jason Woodford, our very own CEO here at SiteVisibility to talk about how marketers can make or break the employee experience.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>Why company culture is so important and why marketers should care&nbsp;&nbsp;</li><li>How the right company culture can help you to attract the right employees</li><li>The correlation between why companies that are big on marketing tend to nail employee engagement&nbsp;</li><li>How communications and employee engagement intersect and how often marketers are champions of the employee experience</li><li>How we, at SiteVisibility have used TINYPulse to help us improve our company culture and communication</li></ul><p><br></p><p>Plus, Andrew provides his top tip/key takeaway for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Andrew, you can find him on Twitter here and you can find out more details about <a href=\"https://www.tinycon.com/\" target=\"_blank\">TINYcon in September here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}