{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/2422c9d8-f16e-4216-8129-a411145bbb6b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#591 Understanding the 'Why' Behind User Behaviour with Michael Loban, Chief Growth Officer at InfoTrust","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655532.png?height=200","description":"<p>In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!</p><p><br></p><p>In this episode we discuss:</p><p><br></p><ul><li>Why storytelling skills are key in turning insights into actions</li><li>Common pitfalls to avoid when trying to understand user behaviour</li><li>Questions to ask yourself before investing in analytics software</li><li>How to build your storytelling narrative</li><li>How using influence quadrants can help you to understand the necessary actions to encourage specific user behaviours</li><li>Frameworks, resources and tools that can help you on your journey</li></ul><p><br></p><p>Referenced on this episode:</p><p><br></p><ul><li>Peter Fader: <a href=\"https://twitter.com/faderp\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/faderp</a></li><li>Michael speaking on building narratives and creating influence quadrants: <a href=\"https://www.youtube.com/watch?v=LrxJjluJKTw\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=LrxJjluJKTw</a></li><li>Adam Grant: <a href=\"http://adamgrant.net\" rel=\"noopener noreferrer\" target=\"_blank\">adamgrant.net</a></li><li>Looker: <a href=\"https://looker.com/product/visualizations\" rel=\"noopener noreferrer\" target=\"_blank\">https://looker.com/</a></li><li>QuantumMetric: <a href=\"https://www.quantummetric.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.quantummetric.com/</a></li><li>Never Split the Difference by Chris Voss: <a href=\"https://amzn.to/3c7x706\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3c7x706</a></li><li>Michael Bernoff: <a href=\"https://michaelbernoff.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://michaelbernoff.com/</a></li></ul><p><br></p><p>CONNECT WITH MICHAEL / INFOTRUST</p><p><br></p><ul><li><a href=\"https://infotrust.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://infotrust.com/</a></li><li><a href=\"https://www.linkedin.com/in/mloban/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/mloban/</a></li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><p><br></p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><p><br></p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/</li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p><p>For all show ideas, guest recommendations and feedback email <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p> ","author_name":"Rough Agenda"}