{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/1be1e9c3-9fa1-4f51-86d6-d643445f564f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#581 Essential B2B Website Conversion Techniques with Alex Price, Founder of 93Digital","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655578.png?height=200","description":"<p>Happy Holidays everyone!</p><p><br></p><p> In this episode, Alex Price, Founder of 93Digital, joins us to discuss conversion insights, techniques and considerations when building B2B websites.</p><p><br></p><p>In this episode we discuss:</p><p><br></p><ul><li>How and why Alex ended up working in the niche space of B2B WordPress design and development</li><li>How Alex manages the balance of creativity and commercial balance within his design and development teams</li><li>How setting client expectations on how to give feedback can improve end results</li><li>The major differences between B2C and B2B websites</li><li>The role of customer journey mapping in B2B website building</li><li>Why hiding pricing information on your B2B website might not be such a good idea</li></ul><p><br></p><p>Referenced on this episode:</p><p><br></p><ul><li><a href=\"https://wpengine.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://wpengine.co.uk</a>/</li><li><a href=\"https://www.cloudflare.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.cloudflare.com</a>/</li><li><a href=\"https://yoast.com/wordpress/plugins/seo\" rel=\"noopener noreferrer\" target=\"_blank\">https://yoast.com/wordpress/plugins/seo</a>/</li><li><a href=\"https://rankmath.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://rankmath.com</a>/</li><li><a href=\"https://www.gravityforms.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.gravityforms.com</a>/</li><li><a href=\"https://www.drift.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.drift.com</a>/</li><li><a href=\"https://segment.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://segment.com</a>/</li><li>2021 Logo Design video: <a href=\"https://www.youtube.com/watch?v=q_O5fpBs5C8&amp;feature=youtu.be\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=q_O5fpBs5C8&amp;feature=youtu.be</a></li><li><a href=\"https://www.mitie.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.mitie.com</a>/</li><li><a href=\"https://kadence.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://kadence.com</a>/</li></ul><p><br></p><p>CONNECT WITH ALEX / 93DIGITAL</p><p><br></p><ul><li><a href=\"https://93digital.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://93digital.co.uk</a>/</li><li><a href=\"mailto:alex@93digital.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">alex@93digital.co.uk</a></li><li><a href=\"https://www.linkedin.com/in/alxprce\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/alxprce</a>/</li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><p><br></p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><p><br></p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/</li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p><p>For all show ideas, guest recommendations and feedback email <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p> ","author_name":"Rough Agenda"}