{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/16bf6b9d-b614-45c7-b155-ba28991d83d8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#578 How To Create and Market Best-Selling Online Courses with Tom Libelt, Founder of We Market Online Courses","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65558d.png?height=200","description":"<p>Today we're joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing.</p><p><br></p><p>In today's episode we discuss:</p><ul><li>The marketing limitations of online course platform</li><li>Tom's recommended software for building your own landing page and checkout processes</li><li>Why you might need to give some thought to launching your course on Udemy</li><li>Ad copy principles that work best when marketing online courses</li><li>Evergreen trends and principles to follow in the world of online courses</li></ul><p><br></p><p>CONNECT WITH TOM:</p><ul><li><a href=\"https://smartbrandmarketing.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://smartbrandmarketing.com</a>/</li><li><a href=\"https://wemarketonlinecourses.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://wemarketonlinecourses.com</a></li></ul><p><br></p><p>REFERENCED ON THIS EPISODE:</p><ul><li>Scott's episode with Tom on 'The Advertising Hour' podcast: <a href=\"https://pod.co/the-advertising-hour/11-breaking-bread-ribs-and-100-dollar-bills-w-tom-libelt-founder-of-we-market-online-courses\" rel=\"noopener noreferrer\" target=\"_blank\">https://pod.co/the-advertising-hour/11-breaking-bread-ribs-and-100-dollar-bills-w-tom-libelt-founder-of-we-market-online-courses</a> </li><li>ConvertKit: <a href=\"https://convertkit.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://convertkit.com</a>/ </li><li>ThriveCart: <a href=\"https://thrivecart.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://thrivecart.com</a>/ </li><li>Zapier: <a href=\"https://zapier.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://zapier.com</a>/ </li><li>Project Management Triangle: <a href=\"https://en.wikipedia.org/wiki/Project_management_triangle\" rel=\"noopener noreferrer\" target=\"_blank\">https://en.wikipedia.org/wiki/Project_management_triangle</a></li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p><p>For all show ideas, guest recommendations and feedback email <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p> ","author_name":"Rough Agenda"}