{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/12ed1ea8-5cf6-4016-9d2d-793bcf096b7d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#402: Search Marketing curve balls - Interview with Geoffrey Colon","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6559b7.jpg?height=200","description":"In today’s episode of the Internet Marketing Podcast, Andy is joined by Geoffrey Colon, Marketing Communications Designer at Microsoft Advertising Group to talk about search marketing curve balls. He tells us more about his role in the search marketing group and gives an insight into the Microsoft advertising group.\n\nNext, they move on to discuss the following:\n\nWhat is going on in AI and voice search right now that’s affecting marketers?\nThe brands Geoffrey thinks are capitalising on the trends in voice search and are doing it well\nHis suggestions for preparing for AI and voice search: inhouse vs digital marketing agencies\nHow he usse AI and voice search right now\nFinally Geoffrey gives us his top tip and key takeaway for our audience. ","author_name":"Rough Agenda"}