{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/0a6de3a0-86fa-4140-8ecb-1d40589310d9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#502 How to Make Fake News For Links: Interview with Oliver Brett","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655765.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Oliver Brett, SEO Manager at <a href=\"https://www.screamingfrog.co.uk/\" target=\"_blank\">Screaming Frog</a> to talk about how to make fake news for links.</p><p><br></p><p>On the show you'll learn:</p><p><br></p><ul><li>Why you should consider fake product launches or blog posts depicting weird or hilarious misfortunes in your marketing efforts</li><li>Why you need to create a narrative that's lighthearted and funny &amp; work with an open minded client</li><li>Examples of when fake news or PR link bait stunts have worked well including <a href=\"https://www.huffingtonpost.co.uk/entry/too-shy-to-pee-in-a-public-bathroom-urine-luck_n_5660b7abe4b079b2818de98f?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAABvidFe9j35ir_NPz5Ucx2Vf1xPnOm1_kq4QXeN6jlLeMqd-lYU6k5LbszLR7H5CZ25mZ9miqlg_5NcxbJqyqsdXdowRKeou6lDKQ_075ePQwVjS4f3eqSYKHSoz7iIAoR9CYsocjZby6Y4E5JibiqXnaSrlFem_s7EEARkV5GEb\" target=\"_blank\">the Privy Pee</a> &amp;&nbsp;</li><li>How you can find topical news stories to jump on the back of&nbsp;</li><li>The advantages and disadvantages of using this type of content in your marketing effort</li></ul><p><br></p><p>Plus, Oliver provides his top tip for the audience.</p><p><br></p><p>If you'd like to connect with Oliver, you can find him <a href=\"https://twitter.com/OliverBrett\" target=\"_blank\">on Twitter here</a> and <a href=\"https://www.linkedin.com/in/oliver-brett/\" target=\"_blank\">on LinkedIn here</a>.</p> ","author_name":"Rough Agenda"}