{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/09924509-64a5-496c-ab6a-9d4399dc7b66?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655696.png?height=200","description":"<p>On today’s episode of the Internet Marketing Podcast, Andy is joined by&nbsp;Martha van Berkel, co-founder and CEO at&nbsp;<a href=\"https://www.schemaapp.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Schema App</a>&nbsp;to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020.&nbsp;</p><p><br></p><p>On the show you’ll learn:</p><p><br></p><ul><li>What Schema Markup is and why it’s important</li><li>How Schema is evolving and accelerating</li><li>How marketers are using Schema today</li><li>How to know what to optimise when it comes to Schema</li><li>Where Martha sees Schema Markup heading in the future</li></ul><p><br></p><p>Plus, Martha provides her top tip/key takeaway for the audience.</p><p><br></p><p>If you’d like to connect with Martha, you can find her&nbsp;<a href=\"https://twitter.com/marthavanberkel\" rel=\"noopener noreferrer\" target=\"_blank\">on Twitter here</a>. You can also find more information on&nbsp;<a href=\"https://developers.google.com/search/docs/guides/intro-structured-data\" rel=\"noopener noreferrer\" target=\"_blank\">how structured data works here</a>.</p> ","author_name":"Rough Agenda"}