{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/083bf88e-78e5-4d9d-9e85-db12ac0dfc5d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655516.png?height=200","description":"<p>Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles.</p><p>&nbsp;</p><p>In this episode we discuss:</p><p>&nbsp;</p><ul><li>What happens in the intersection of product and marketing at FreshBooks</li><li>Examples of marketing that's built-in to products</li><li>What SaaS product marketers can learn from the gaming sector</li><li>What can marketing teams learn from product teams and vice versa</li><li>When to target broad audiences vs. when to go feature-specific</li></ul><p>&nbsp;</p><p>Referenced on this episode:</p><ul><li><a href=\"https://looker.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://looker.com/</a> </li><li><a href=\"https://trello.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://trello.com/</a> </li></ul><p>&nbsp;</p><p>CONNECT WITH PAUL / FRESHBOOKS</p><ul><li><a href=\"https://www.linkedin.com/in/paulcowan/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/paulcowan/</a> </li><li><a href=\"https://twitter.com/cowanpkc\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/cowanpkc</a> </li><li><a href=\"https://www.freshbooks.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.freshbooks.com/</a> </li></ul><p>&nbsp;</p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p>&nbsp;</p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/ </li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p>&nbsp;</p><p>For all show ideas, guest recommendations and feedback email <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p> ","author_name":"Rough Agenda"}