{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/04347611-bf21-4dd7-99a8-aed5fe4ea59f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#421 Marketing to an Ageing Population: Interview with Dick Stroud","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65594a.png?height=200","description":"<p>In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of <a href=\"https://www.20plus30.com/\" target=\"_blank\">20plus30 Consulting</a>&nbsp;to discuss marketing to an ageing population.</p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>What Dick means by the term \"Ageing Business\"</li><li>How physiological ageing impacts the customer journey</li><li>The stats in terms of the ageing population and the impact of that on business</li><li>How the Galileo's quote \"Measure what is measurable and make measurable what is not\" relates to marketing</li><li><br></li></ul><p>Plus, Dick provides his top tip/key takeaway for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Dick, you can find him <a href=\"https://twitter.com/20plus30\" target=\"_blank\">on Twitter here</a>, and you can also find his other site,&nbsp;<a href=\"https://www.age-friendly.com/\" target=\"_blank\">Age Friendly here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}